Are you stupid? (lecture)

The Media – “Medium of communication as being a conduit through which messages are challenged and pass between one person and another or from one to another” – Long and Wall.

Why study media?

  • Its there
  • economic importance
  • matters to us
  • production and concepts are complex.

Ask these questions to yourself about any media text:

Why? – Why was the text produced? Why in that way?

How? – How was it produced?

When? – When was it produced? What was happening at the time of production?

What? – What are the effects of the text on the audience?

Visual literacy – Able to glean information about meaning from the smallest of clues within a text.

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